Objectives: This ESR research attempts to integrate new technologies, such as augmented and virtual reality, in strategic technological decision-making and will review how these could facilitate the communication of technological insight and decision-making.
- Advanced technology management decision-making tool relying on augmented/virtual reality.
- Method to assess the effectiveness of technology management tools (e.g. based on behavioural analysis with support of augmented/virtual reality techniques).
- Managerial recommendations on how decision-making tools and processes should be developed, integrated and operated, based on evidence and theory.