D2.2 Report on integration of new technologies (virtual and augmented reality tools) in strategic decision-making process

The report explores the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies in enhancing the effectiveness of Strategic Management Tools (SMTs) used in decisionmaking processes. While useful to facilitate complex decision making, the application of SMTs has limitations and faces content analysis challenges, procedural complexities, and issues due to psychosocial behavioural dynamics. This report provides a comprehensive analysis of these challenges and offers principles and examples on how to address them through the application of VR and AR technologies.

Authors: Constanze Leeb, Nicola Felicini, Letizia Mortara, Rob Phaal

Read Full Report: EINST4INE_D2.2_Report

 

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