Rob Phaal is a Director of Research within the Department of Engineering at the University of Cambridge, and conducts research in the area of Strategic Technology and Innovation Management (STIM). He is a recognised leader in
roadmapping and other management tools.
Rob has collaborated with hundreds of managers in the research and development of strategic planning tools/approaches. He has authored practical guides, developed industrial communities of interest and led training for industry and academic audiences.
Research interests: Strategic technology management, roadmapping
ESR6: Integration of virtual or augmented reality tools with human decision-making approaches for technology strategy
ESR7: Integration of ‘digitally-’ and ‘socially-’ driven decision-making approaches in contemporary industries