University of Cambridge

Rob Phaal

Rob Phaal

Rob Phaal is a Director of Research within the Department of Engineering at the University of Cambridge, and conducts research in the area of Strategic Technology and Innovation Management (STIM). He is a recognised leader in
roadmapping and other management tools.

Rob has collaborated with hundreds of managers in the research and development of strategic planning tools/approaches. He has authored practical guides, developed industrial communities of interest and led training for industry and academic audiences. 

Research interests: Strategic technology management, roadmapping

EINST4INE projects:

ESR6: Integration of virtual or augmented reality tools with human decision-making approaches for technology strategy 

ESR7: Integration of ‘digitally-’ and ‘socially-’ driven decision-making approaches in contemporary industries

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